A lot of brands talk about the importance of doing ‘ethical’ business. At nom, it’s hugely important to us, so we wanted to clarify exactly what we mean when we say we’re being ethical. After all, part of being ethical involves a commitment to being open and honest about practises.
Our mission is all about making it easier for customers to put good, nourishing food into their bodies. By good, we don’t just mean healthy. By establishing core values, we ensure: optimum nutrition for the customer, better pay for the farmers who grow the ingredients in our products, GMO-free crops, sustainable methods of farming and manufacture and no animal cruelty.
The ingredients used in our recipes are organic. Our products are certified by the Soil Association, to their exacting standards. When you enjoy any of the nom range, you can be assured you are buying a genuinely organic product, made with ingredients that can be fully traceable back to the farm. Organic standards are the rules and regulations that define how an organic product must be made. The standards cover all aspects of food production, from animal welfare and wildlife conservation, to food processing and packaging.
We also proudly display the Vegan Society logo, which means that nom products contain only plant-based ingredients that have been grown without exploiting animals. Aside from animal cruelty – there are some other, very good reasons we only make Vegan products. The production of meat and other animal products places a heavy burden on the environment – from crops and water required to feed the animals, to the transport and other processes involved from farm to fork. The vast amount of grain feed required for meat production is a significant contributor to deforestation, habitat loss and species extinction. A staggering 51% or more of global greenhouse-gas emissions are caused by animal agriculture, according to a report published by the Worldwatch Institute. By only creating only plant-based products and endorsing a vegan lifestyle, we are ensuring that our products are as eco-friendly as possible. More and more people are also turning to a vegan diet for the health benefits.
We also proudly display the Ethical Company Logo. We were awarded this because of our commitment to sourcing fairly traded ingredients for our products. The cacao powder, cacao nibs, coconut palm sugar, raspberries and bananas in our oat bars are all fair trade. The virgin coconut oil is imported by a former Save the Children field worker, who went out to Sri Lanka in the aftermath of the 2004 Tsunami to help with the clear up operation. He started importing coconut oil back to the UK as a way of bringing some trade back to affected areas.
Our packaging is recyclable / recycled wherever possible and we are constantly striving to work with like-minded partners and suppliers. Our display boxes are approved by the Forest Stewardship Council, which allows consumers to identify products originating from well-managed forests.
We only use carbon neutral delivery companies.
We only supply other businesses that fit with our ethical ideas and uphold our values – retailers like Whole Foods, Abel & Cole, Ocado and Holland & Barrett all have sustainable policies in place, which we agree with and aspire to. Many of our distributors are co-operatives, who run business models that operate within planetary limits and are sensitive to their economic, environmental and social responsibilities.
We carry this idea through to employing the right staff, too. Employees are sustainably aware and bring real knowledge and value to the business. This kind of background allows us to ensure that we are working as sustainably as possible with partners and third parties.
With the rise in ethical shopping – and customers increasingly investing in products which offer some value to the planet and environment as well as their own health, we know that our messaging aligns to the current market. We see the importance of all businesses, large and small, proving their effectiveness through corporate sustainability.